Finding Digital Oil in the Right Place

  When a major oil company tries to extract oil, it usually takes the following steps: First, it carries out an investigation of the area, it analyzes the legal issues, the environmental impact, the possibilities of the area being rich in organic matter. Let’s just say, it prepares the ground for the first surveys by […]

Service Design in Nordest Hightway in Tenerife

On November 28th, at the Canary Islands Innovation Fair (FI2) I had the opportunity to attend the workshop «Stop Designing Apps and Start Designing Services» given by David Martín Suarez, @miscalzoncillos designer UX at Telefónica I + D. It was a Great experience where David challenged us to solve the following problem: How could we […]

Tim Brown & Design Thinking applied to Social Design

Designers love Design Thinking, or is it that they like “thinking about design”? Well, I don’t have a clear idea about that at the moment. In trying to answer the question of what design innovation techniques would help me to develop UX design projects, I found this list of five books that address the subjects […]